Graphic Communication is a highly creative, problem solving, visual course that develops intellectual, imaginative, creative and intuitive capabilities. It allows investigative, analytical, experimental, practical, technical and expressive skills to flourish. The critical element for a graphic designer is the effective communication of a message or idea through the organisation of images and words. The scope of graphic communication has been extended through the growth of design applications in the home and in public and through the development of the internet. The visual responses are created through a sustained and professionally presented work journal and include artistic experimentation that can include traditional artistic techniques such as print-making, assemblage, photography, illustration, digital Photoshop editing and techniques, digital illustration. A design brief is then written and undertaken resulting in highly professional final design sheets and prints that include promotional campaigns, logo design, posters, business cards, websites, merchandise and clothing. There are clear pathways into Graphic Design, illustration, photography, architecture, image editing, advertising, promotionand branding. The diverse nature of the projects drawing upon other disciplines such as Fine Art, Photography, sculptural design and illustration means that work journals are extremely personal to those undertaking the course, before then being finalized into professional design portfolios via the student-written design brief. The course promotes independence of mind in developing, refining and communicating ideas, intentions and personal outcomes and will provide a strong skill-set and portfolio for numerous avenues into the creative industry.
The course is portfolio based and each unit is given a weighting of 25%. At the start of year one you will receive an assignment brief detailing the tasks and criteria to be met. At the end of each portfolio of work you will receive a mark with written feedback detailing how to progress to the next grade. At the end of year two you will receive an externally set assignment. Part of these assignments will be taken under examination conditions in a 15 hour exam.
GCSE grade 5 or above, BTEC First Diploma, Distinction or above, in a related Art and Design subject, or submission of portfolio of work.