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Media - Creative Digital Media Production

Leisure, Travel and Tourism

Leisure, Travel and Tourism
Leisure, Travel and Tourism
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What will you be working towards?

Qualification Type National Award (BTEC)
Qualification Level Level 3
Course type Full Time


This course provides a coherent introduction to the study of Creative Digital Media Production. Learners develop an understanding of the media industry through analysing media representations and pitching and producing media projects. This qualification is designed to provide a technical introduction to digital content publishing. Learners develop skills in areas such as digital magazine production, image manipulation techniques and coding for web-based media.

BTECs embody a fundamentally learner centred approach to the curriculum, with a flexible, unit-based structure and knowledge applied in project-based assessments. The course focuses on the holistic development of the practical, interpersonal and thinking skills required to be able to succeed in employment and higher education.


Learners take two mandatory units (50% of the marks):

• digital media skills

• digital magazine production  

In addition, learners take three units from a choice of nine (50% of the marks). Optional units will introduce learners to sector specialist areas, including working in particular environments, and will link with relevant technical roles. The optional units cover areas such as:

• web and app production

• writing copy

• digital photography and image manipulation

• graphics and layout

The course is externally assessed for the mandatory Digital Media Skills unit (33%) and internally assessed and subject to external standards verification for the other 3 units. Learners are given the opportunity to:

• demonstrate practical and technical skills

• complete realistic tasks to meet specific briefs or particular purposes

• write up the findings of their own research

• use case studies to explore complex or unfamiliar situations

• carry out projects for which they have choice over the direction and outcomes.

How will it be delivered?

A combination of classroom study, self study and enrichment activities.

Entry requirements

GCSE English grade 4 or above; GCSE Computing or Creative iMedia at grade 4 or above is preferable.

Your next steps...

Careers – The Media industry is a significant employer both in the UK and internationally. This qualification can lead to an apprenticeship or employment in roles such as junior content producer, web coordinator and digital assistant.


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