Travel

This course is a 2-year programme designed to give students an overview of the Travel Industry, looking at a variety of different areas which make up the industry as a whole. You will look at the travel and tourism industry in the UK is growing and is of major importance to the economy. Different types of destinations and their importance investigating the features and appeal of global destinations. Principles of marketing in travel and tourism exploring how to develop a successful marketing plan for use by travel and tourism.

What Will You Study:

You will study 3 Mandatory Units and 1 Optional Unit. Students will be required to produce a portfolio of coursework with will be externally moderated. The Units of study may include:

Unit 1 The World of Travel and Tourism

In this unit, you will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK. There are many influences on the industry and they are changing all the time. Some of them are within the control of travel

organisations, while others are beyond their control. You will need to know how organisations react to changes and trends to determine their present and future operating policies. You will gain an understanding of the scope of the industry, its terminology and its key components. Travel and tourism is a business with the customer at the forefront. Different types of organisation have different roles and offer a range of products and services to many different types of customer. You will need to understand how the organisations work together to benefit both themselves and their customers and you should be able to name examples of the key organisations in all sectors.

Unit 2 Global Destinations

In this unit, you will use a range of resources to investigate the location and features of global destinations and explain the features that give appeal to global destinations and support different types of tourism. You will evaluate how travel plans/routes/itineraries meet customer needs. You will investigate consumer trends and the reasons the popularity of global destinations may change.

Unit 3 Principles of Marketing in Travel and Tourism

In this unit, you will develop a marketing plan through examining the specific aims and objectives of the marketing function and researching the needs and expectations of different customer types. You will develop your ability to communicate the findings of this research. You will use market intelligence to make recommendations about the type of marketing activities that a travel and tourism organisation or global destination should carry out. You will learn about the importance of

meeting customer expectations and communicating with customers effectively. You will investigate the different stages that an organisation or global destination goes through when developing their

products or services.

Unit 9 Visitor Attractions

In this unit, you will investigate visitor attractions and the different ways they are funded. You will explore what is meant by the visitor experience and how visitor attractions develop, diversify and use technology in order to meet the needs of their different types of visitors.