This course is a 2-year programme designed to give students an overview of the Travel Industry, looking at a variety of different areas which make up the industry as a whole. You will look at the travel and tourism industry in the UK is growing and is of major importance to the economy. Different types of destinations and their importance investigating the features and appeal of global destinations. Principles of marketing in travel and tourism exploring how to develop a successful marketing plan for use by travel and tourism.
What Will You Study:
You will study 3 Mandatory Units and 1 Optional Unit. Students will be required to produce a portfolio of coursework with will be externally moderated. The Units of study may include:
Unit 1 The World of Travel and Tourism
In this unit, you will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK. There are many influences on the industry and they are changing all the time. Some of them are within the control of travel
organisations, while others are beyond their control. You will need to know how organisations react to changes and trends to determine their present and future operating policies. You will gain an understanding of the scope of the industry, its terminology and its key components. Travel and tourism is a business with the customer at the forefront. Different types of organisation have different roles and offer a range of products and services to many different types of customer. You will need to understand how the organisations work together to benefit both themselves and their customers and you should be able to name examples of the key organisations in all sectors.
Unit 2 Global Destinations
In this unit, you will use a range of resources to investigate the location and features of global destinations and explain the features that give appeal to global destinations and support different types of tourism. You will evaluate how travel plans/routes/itineraries meet customer needs. You will investigate consumer trends and the reasons the popularity of global destinations may change.
Unit 3 Principles of Marketing in Travel and Tourism
In this unit, you will develop a marketing plan through examining the specific aims and objectives of the marketing function and researching the needs and expectations of different customer types. You will develop your ability to communicate the findings of this research. You will use market intelligence to make recommendations about the type of marketing activities that a travel and tourism organisation or global destination should carry out. You will learn about the importance of
meeting customer expectations and communicating with customers effectively. You will investigate the different stages that an organisation or global destination goes through when developing their
products or services.
Unit 9 Visitor Attractions
In this unit, you will investigate visitor attractions and the different ways they are funded. You will explore what is meant by the visitor experience and how visitor attractions develop, diversify and use technology in order to meet the needs of their different types of visitors.
This course is a combination of examination, externally set and assessed units and internally set and assessed units.
• Unit 1 The World of Travel and Tourism (1hr 30 examination)
• Unit 2 Global Destinations (3hr Controlled Assessment)
• Unit 3 Principles of Marketing in Travel and Tourism (Internal Coursework)
• Unit 9 Visitor Attractions (Internal Coursework)
Minimum grade 4 in GCSE English and Maths plus Level 2 Merit or above in relevant Btec qualification
Students who follow this path may continue on to higher education courses, not necessarily in Travel related subjects, work apprenticeships or directly into the work place. Suggestions of careers include: Translator, Museum Curator, Resort Rep, Cabin Crew, Travel Agent, Leisure Centre Manager, Teacher, Tour Guide, Hotel Inspector.