This vocational qualification is designed to support students who are interested in learning about the travel and tourism industry. It gives students a broad introduction to the travel and tourism industry, with an emphasis on core knowledge and fundamental skills that are transferable across other sectors. Transferable skills include communication, teamwork, research and analysis, which are valued in both higher education and the workplace.
Students investigate and
analyse information regarding: the features and appeal of global destinations, travel planning, and the factors and trends affecting their appeal.
Unit 3 – Principles of marketing in travel and
tourism (internally assessed) .
Students investigate the use of marketing in travel and tourism organisations and how to meet customer expectations in order to inform a promotional campaign of their own design. This is a synoptic assessment requiring students to apply learning from across the qualification.
Unit 9 – Visitor attractions (internally
Students develop analytical skills as they
investigate the nature and role of both built and natural visitor attractions, their commercial success, appeal, response to diverse visitor needs and the importance of delivering a memorable visitor experience. Students will complete a number of defined vocational written tasks.
The course consists of four units. Unit One is a 90 minute exam, Unit Two is a Supervised Assessment, Unit Three and Unit Nine are coursework pieces.
General entry minimum requirements to study three Level 3 qualifications for Hillview Sixth Form are Grade 4 in both English and Maths together with 3 other GCSE grades at Grade 4 or above.
SUBJECT SPECIFIC ENTRANCE CRITERIA:
Geography or Business Studies GCSE are desirable.