Creative Digital Media Production BTEC National Extended Certificate Level 3 (Block D)

Arts, Media and Publishing

Arts, Media and Publishing
Arts, Media and Publishing
We are only accepting one application per candidate.

What will you be working towards?

Code 05
Qualification Type National Award (BTEC)
Qualification Level Level 3
Course type Full Time


Why choose Creative Media?  With digital increasingly mediating how we interact with each other and the world, expertise in creative digital media production has never been so highly sought after.

This BTEC Level 3 course in creative digital media production is a highly specialised work-related course that will give you the knowledge, understanding and skills that are needed to prepare for employment in the creative media Sector and provide a good basis to go onto more advanced work related qualifications.  You learn by completing projects and assignments that are based on realistic workplace situations and activities.  The BTEC Level 3 National Extended Certificate is equivalent to one GCE A Level.


This course requires you to study three mandatory units and one optional:

Unit 1 - Media Representation (Mandatory)

A    Media messages

  • Media representations in context
  • Introduction to theories of media representation

B    Understanding media messages

  • Constructing messages
  • Audience decoding
  • Semiotics: media language
  • Expectations and subversion of genre

C    Stylistic codes

  • Camerawork and photography
  • Lighting
  • Editing
  • Sound
  • Design

D    Effects of media messages

  • Effects of representation

Unit 4 - Pre Production Portfolio (Mandatory)

A  Understand the requirements of preproduction of a digital media product

  • Requirements for a specific media production
  • The formats for pre-production processes
  • The functions of pre-production processes
  • The purposes of pre-production documentation

B  Carry out pre-production for a digital media product

  • Procedures to follow
  • Pre-production requirements relevant to specific media sector

C  Produce a pre-production portfolio for a creative media production

  • Formats for documenting pre-production
  • Contents of pre-production portfolio
  • Maintaining a pre-production portfolio

D  Review pre-production of a digital media product

  • Elements of pre-production
  • Project management

Unit 8 - Responding to a Commission (Mandatory)

A  Rationale for ideas in response to a commission

  • Use of research and background material
  • Understanding the client/commission
  • Ideas generation
  • The rationale for final idea

B  Developing a response to a commission

  • The pitch
  • The proposal

C  Operational considerations of the proposal

  • Production considerations
  • Content considerations

D  Presentation of creative ideas

  • Written and visual communication
  • The treatment


Unit 14 - Digital Magazine Production (Chosen Option)

A: Understand the considerations, codes and conventions of a specific genre of magazine for print and digital platforms

  • Magazine genres
  • Codes and conventions
  • Platform considerations

B: Develop materials for magazine production

  • Source, log and generate appropriate content
  • Preparing content in appropriate formats

C: Produce magazine layouts in the codes and conventions of a genre

  • Magazine production stages
  • Creating magazine layouts

How will it be delivered?

• Unit 1 Media Representations

• Unit 4 Pre-Production Portfolio

• Unit 14 Digital Magazine Production

• Unit 8 Responding to a Commission

This is a two year course and no qualification will be gained if only one year is completed.

Entry requirements

  • A minimum of 5 subjects at GCSE, A*– C (Grade 4 or higher) or equivalent or BTEC Art and Design (Merit or higher) or BTEC Media (Merit or higher)
  • Interview by portfolio plus a minimum of 5 GCSE subjects at grades A*–C (Grade 4 or higher) or equivalent

Your next steps...

If successful there are a wide variety of prospective careers that you can explore, for example; Director, Producer, Camera Operator, Graphic Designer, Editor, Illustrator, Media & Journalism Studies,  Animator, or Screenwriter. It is also possible to progress into further education as successful Level 3 BTEC qualifications give UCAS points for university applications.