The qualification provides a coherent introduction to the study of creative digital media production at this level.
Learners develop an understanding of the media industry through analysing media representations and pitching and producing media projects.
It is designed for post-16 learners who aim to progress to higher education and ultimately to employment, possibly in the media industries, as part of a programme of study alongside other BTEC Nationals or A levels.
Equivalent in size to one A Level. 4 units of which 3 are mandatory and 2 are external. Mandatory content (83%). External assessment (58%).
Mandatory Units: Media Representations, Pre Production Portfolio, Responding to a Commission
Optional Units: Film Production – Fiction, Radio Production – Fiction, Website Production, Digital Games Production, Digital Magazine Production
Assessment is specifically designed to fit the purpose and objective of the qualification. It includes a range of assessment types and styles suited to vocational qualifications in the sector. There are three main forms of assessment that you need to be aware of: external, internal and synoptic.
Minimum of 5 GCSEs at Level 4 or above, including English Lit or Lang at grade 4 and Maths at Level 4. Subject specific results will also be considered when choosing this course.
The qualification is intended to carry UCAS points and is recognised by Higher Education providers as contributing to meeting admission requirements for many courses if taken alongside other qualifications as part of a two year programme of learning, and it combines well with a large number of subjects.
It will support entry to HE courses in a very wide range of disciplines, depending on the subjects taken alongside. However, for learners wishing to study an aspect of creative media in HE, opportunities include: • BA (Hons) Fashion Communications and Promotion (when taken with eg a BTEC Diploma in Fashion Design and Production) • BEng (Hons) Communication Engineering (when taken alongside eg a BTEC Diploma in Engineering) • BA (Hons) Marketing and Communication (when taken alongside eg A levels in Business and English Language)
Learners should always check the entry requirements for degree programmes at specific HE providers.
Although a significant proportion of recruitment in this sector is at graduate level by studying this qualification learners develop their communication skills as well as the ability to work collaboratively. They develop their knowledge of digital processes and software through practical projects which would give them an advantage if applying for entry level roles in marketing such as a marketing assistant, media sales as well as working as publishing assistants, updating websites and hosting content.