Applications Open – 3rd November 2025
Applications Close – 31st July 2026
Entry Requirements –We do have entry recommendations for some courses, especially A-levels, as we would not want you to start a course that would not be suitable for you. We want to give you the best chance of future success.
The course programmes are flexible: students can mix Level 3 courses with Level 2 courses, or A-levels with BTECs. We provide impartial advice and guidance and seek to put you on the courses you want and are likely to be successful in.
Students are expected to study up to 3 A level equivalent subjects (this can be from either A levels and/or Level 3 BTEC subjects) building their own personalised combination of Level 3 subjects OR a full time Level 2 course.
The sixth form runs on a flexible timetable with some courses running until 6.00pm. This flexibility means we can offer as much as possible, to as many as possible, as often as possible.
How to Apply – Please apply via Kent Choices.
View our courses here
The content of this qualification has been developed in consultation with employers and professional bodies. This ensures that the content is appropriate and consistent with current industry practice to enable learners to enter employment directly. Higher education institutions have been consulted to ensure it allows appropriate progression for those aspiring to go to higher level study.
Learners taking this qualification will study three mandatory units:
• Careers in Marketing
• Marketing Principles (externally assessed)
• Customer Communications.
The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners to relate these to the marketing industry.
UNIT ONE Careers in Marketing
Unit in brief: Learners develop an understanding of the careers available in the marketing industry and of the skills, knowledge and behaviours required to work in the industry.
Unit introduction: the marketing industry is constantly changing and growing, there are many different opportunities for employment. To have a successful career in marketing, it is vital that you understand the industry and the types of behaviour, values, skills and techniques required to participate in it.
In this unit, you will investigate how the marketing industry is organised in the UK. You will research the different careers in the public, private and voluntary sectors, and examine the qualifications, skills and experiences required to pursue each career.
You will undertake an application and interview process for a selected career pathway, drawing on knowledge and skills from across the qualification to identify your strengths and areas for development. You will evaluate your performance to help you understand employability and technical knowledge and skills required to progress in a career in the industry.
UNIT TWO: Marketing Principles
Unit in brief Learners will explore marketing principles and apply them to a variety of contexts. Unit introduction Marketing is a dynamic field central to the success of all types of organisations.
Unit Introduction: In this unit, you will study a range of marketing activities, including investigating how research is used and how important it is to check that it is valid and reliable. You will look at how and why organisations segment the market and how and why marketing activities are adapted according to the different segments identified.
You will understand consumer behaviour in a marketing context. You will explore the importance of marketing strategies and campaigns to support the ethos of an organisation and of the importance of adapting the 7Ps of the marketing mix to the stage of the product life cycle for a product or service. This unit will help you to progress to a range of job opportunities in the marketing context, to further study in higher education and to a professional qualification.
UNIT THREE: Customer Communications
Unit in brief: Learners develop and use customer communications to engage with customers.
Unit introduction: Customer communications is a key component in the overall marketing strategy of an organisation. Different types of organisations use different forms of communication to reach their customers. Increasingly, they are implementing a range of communication techniques to achieve their end goal of boosting awareness or revenue.
In this unit, you will look at the processes involved in creating a successful customer communications plan. You will learn about different types of customers and how these customers make buying decisions. You will explore the purpose of marketing communications and the range of tools available. You will prepare a customer communications plan and measure the plan’s effectiveness.
To complete the assessment task in this unit, you will need to draw on your learning from across your programme. This unit will help you to progress to employment in marketing agencies or in-house marketing departments. It will also help you to move on to further study in higher education or to professional qualifications related to marketing.
