BTEC Travel and Tourism

Applications Open - 1st November 2026

Applications Close - 12th February 2027

Entry Requirements - Please refer to the Sixth Form Course Directory via the website www.knoleacademy.org

Option blocks and detailed subject information can be found in our course directory on our website www.knoleacademy.org

How to Apply - Via Kent Choices https://www.kentprospectus.co.uk/login

Level 3 Courses - select a minimum of 3 courses to study

Level 2 Courses - select 1 course only as each course is studied on a full time basis.

This course develops students’ understanding of the travel and tourism industry while building practical skills in research, marketing, communication, planning and problem-solving. Students apply their knowledge to real-world industry scenarios, preparing them for employment, further study and careers across travel, tourism, events and hospitality.

This course is equivalent to one A level

Unit 1 – The world of Travel and Tourism

Students explore the structure and scale of the travel and tourism industry, including different types of tourism, organisations and sectors. They examine how the industry operates, the factors affecting it, and how organisations respond to changing customer needs and external influences.

Unit 2 - Global destinations

Students investigate global destinations and the factors that make them attractive to tourists. They compare destinations, examine their appeal, accessibility and facilities, and consider how physical, cultural, economic and political factors influence tourism development and visitor numbers

Unit 3 - Principles of marketing in travel and tourism.

Students explore how travel and tourism organisations use marketing to attract customers and remain competitive. They investigate market research, customer profiles, marketing objectives and the marketing mix, before developing and evaluating marketing campaigns for tourism organisations.

Unit 11 - Events, conferences and exhibitions

Students explore the diverse events industry, including conferences, exhibitions, festivals and sporting events. They investigate how events are planned, promoted and delivered, considering stakeholders, target audiences, venues, resources, risks and the factors that contribute to a successful event.

Unit 1 – Exam of 1 hour and 30 minutes

Unit 2 – controlled assessment, based around a brief given two weeks prior to completion

Unit 3 – Coursework

Unit 11 - Coursework

Minimum of 5 9-4 grades in GCSE examinations including English and Maths.

• Travel consultant

• Air cabin crew

• Marking executive

• Event planning

• Working in hospitality