JW6 Technical Pathway - BTEC Level 3 Business National Diploma in Marketing

Applications Open: Thursday 6th November 2025

Applications Close: Tuesday 31st March 2026

Entry Requirements: Please see specific course details.

Do you think you could be the next Alan Sugar, Richard Branson or Simon Cowell?

Would you like to set up your own business?

Have you got an interest in the business world?

Do you like to know what is going on in the news and what the latest government policies are?

If the answer is ‘yes’ to any of these questions, then Marketing BTEC is for you.

When considering Business Studies there are 3 Extended Certificate Courses (1 A level equivalent) to choose from and 1 Diploma Course (2 A levels equivalent) . You can study each course separately or a combination of:

Business & Enterprise (either Extended Cert or Diploma) and Marketing or Entrepreneurship and Marketing.

BTEC Extended Certificate in Enterprise and Entrepreneurship - The mandatory topics of study are:

- Enterprise and Entrepreneurs (Coursework).

- Developing a Marketing Campaign (Examination)

- Personal & Business Finance (Examination)

-Optional Unit (Coursework).

There is an element of choice with the optional units you can study, which allows you to suit future career plans. Some of the optional units on offer are: Recruitment and Selection, Customer Service and Market Research.

The Business Studies course helps to prepare you for the world of work as it can be useful for any job. It is particularly relevant if you want to work in Human Resources, Marketing and Finance roles or if you want to set up your own business.

The 6 Mandatory units of assessment are:

- Careers in Marketing (Coursework)

- Marketing Principles (Examination)

- Customer Communications (Coursework)

- Applying Digital Marketing (Coursework)

- Branding products and Services (Coursework)

- Generating Customer Loyalty (Coursework)

Plus 1 Optional coursework unit, allowing learners to develop their marketing skills

The 6 Mandatory units of assessment are:

- Careers in Marketing (Coursework)

- Marketing Principles (Examination)

- Customer Communications (Coursework)

- Applying Digital Marketing (Coursework)

- Branding products and Services (Coursework)

- Generating Customer Loyalty (Coursework)

Plus 1 Optional coursework unit, allowing learners to develop their marketing skills

Entry requirements: Grade 4 in GCSE Business and/or Grade 4 in Mathematics

This course will help you prepare for the world of work as it can be useful for any job. It is particularly relevant if you want to work in Marketing including, social media coordinator, marketing analysist, digital marketing coordinator, content marketer or market research amongst many others. It will also give you the required UCAS points for a degree course at university or a degree apprenticeship.