Level 3 in Creative Digital Media Production and Level 3 in Artificial Intelligence

Applications Open: 3rd November 2025

Applications Close: 27th February 2026

Application Details: At Hartsdown Academy we run the International Baccalaureate Career-Related Programme https://www.ibo.org/programmes/career-related-programme/ . Prospective students need to choose 1 Vocational Course (BTEC or OCR) and 2 IB Diploma Courses.

Entry Requirements: 5 x Grade 4-9 including Maths & English. A good attendance and behaviour record is also essential.

How to Apply: - Please apply via KentChoices

BTEC Level 3 National Extended Certificate in Creative Digital Media Production and BTEC International Level 3 in Artificial Intelligence

An exciting combination for students who want to bring creative ideas to life using digital media and explore the technology shaping the future. This course combines practical media production with the principles and applications of artificial intelligence (AI). You can develop skills in planning and creating media content while learning how AI, data and programming can be used to solve problems and support new digital experiences.

Creative Digital Media Production develops your understanding of the media industry and the skills needed to plan, pitch and produce media projects. You will explore how media represents people, places and ideas, and build practical skills for creating digital content.

Artificial Intelligence introduces the concepts and applications behind intelligent systems. Depending on the selected units, you will explore areas such as machine learning, data analysis, programming for AI, natural language processing, and testing and evaluating AI models.

Together, the subjects offer a blend of creative communication, technical problem-solving and digital skills relevant to a changing media and technology landscape.

Pearson BTEC Level 3 National Extended Certificate in Creative Digital Media Production

• Media Representations

• Working in the Creative Media Industry

• Digital Media Skills

• One selected optional unit, subject to the programme chosen

Pearson BTEC International Level 3 Foundation Diploma in Artificial Intelligence

• Artificial intelligence and machine-learning fundamentals

• Data analysis and interpretation

• Programming for AI

• Natural language processing

• Testing and evaluation of AI models

The AI topics above summarise areas identified by Pearson; confirm the exact mandatory and optional unit titles against the centre’s chosen Foundation Diploma structure before publication.

Creative Digital Media Production includes both internally assessed work and external assessment. Students complete practical and written tasks, including work focused on media representations, industry practice and digital media skills.

Pearson BTEC International Level 3 qualifications in AI are assessed through assignments and practical tasks, with some units using Pearson Set Assignments. The precise assessment pattern depends on the selected units and qualification structure.

This combination can support progression to further study or entry-level opportunities across creative media and digital technology. Possible degree areas include:

• Creative Media Production, Digital Media or Film and Television

• Media, Communications, Digital Content or Advertising

• Artificial Intelligence, Computer Science or Information Technology

• Data Science or other digital technology-related subjects

Potential career areas include digital content creation, video and media production, social media and digital marketing, media research, AI-assisted creative production, and further training in programming or AI-related roles. Entry requirements vary by university, course and employer.