Advertising copywriter

You'll usually need a foundation degree, higher national diploma or degree in a subject like:

• English
• creative writing
• journalism
• communication studies
• advertising

You might be able to get into this job with a degree in an unrelated subject. For example, if you want to be a copywriter for a scientific research company or a law firm, you might be able to get a job with a degree in biochemistry or law.

Entry requirements

• 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma

• 2 to 3 A levels, or equivalent, for a degree

More Information

• equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
• student finance for fees and living costs|https://www.gov.uk/student-finance
• university courses and entry requirements|https://www.ucas.com/

You may be able to apply for an apprenticeship, for example:

• Junior Advertising Creative Level 3 Advanced Apprenticeship
• Content Creator Level 3 Advanced Apprenticeship
• Advertising Creative Level 6 Apprenticeship, leading to a professional qualification

These can take up to 2 years to complete.

Entry requirements

You'll usually need:

• 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

• 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

• equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
• guide to apprenticeships|https://www.gov.uk/apprenticeships-guide

Work experience will help you get a better understanding of the role. You'll also get to make contacts who may help you to find paid work in advertising. You could try volunteering, internships or temporary jobs.

Social media sites like LinkedIn can be useful to make contact with companies.

You can apply to companies directly if you have some of the relevant skills and knowledge needed for this job.

Some advertising agencies might consider your application if you do not have a degree. In this case, you'll need to show off your creativity, writing skills and business sense.

If you have a degree, you can apply for graduate training scheme with advertising agencies.

Career Tips

You could showcase your skills by creating your own blog or website. You'll also need to develop a portfolio of your work to show to potential employers.

You could enter the D&AD New Blood competition which is for students and recent graduates who are not already employed in a creative role. It gives you the opportunity to work on a real client brief and showcase your work.

Further Information

You can find out more about becoming an advertising copywriter from the Institute of Practitioners in Advertising and Discover Creative Careers .

You'll work as a team with an art director who will provide images to go with your words.

You'll work from a brief which will tell you about the client, their product, the target audience and the advertising message they want to get across.

You'll then:

• write clear and persuasive words
• present your ideas to the agency's creative director, account team and the client
• make sure your work meets the codes of advertising practice
• proofread adverts to check spelling, grammar and facts

You could work in an office or at a client's business.