Gatsby Benchmark Resources

Gatsby Benchmark 3

Addressing the needs of each pupil - Pupils have different career guidance needs at different stages. Opportunities for advice and support need to be tailored to the needs of each pupil. A school’s careers programme should embed equality and diversity considerations throughout.

Ensure every young person is aware of all future educational and career opportunities in order for them to find their ‘best next step’.

  • Schools are required to keep a comprehensive list of all careers related activities that every young person has attended.  
  • Students and parents should be able to access a comprehensive record of the careers related activities they have attended.
  • From Year 11 the school must collect destination data for all students. 
  • Destination data must be maintained for 3 years from each Year11 cohort.
  • Schools are required to share intended and actual destination data, when requested, with the local authority.
  • Careers Leaders should work with the Careers Adviser, SENCO and other relevant external stakeholders to support all young people identified within this criterion.  
  • Careers education should be aspirational and address stereotypes accordingly.

Kent and Medway Careers Hub - Kent and Medway Careers Hub logo

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This resource outlines an effective plan to collect and maintain accurate data on destinations and supports with the development of stronger alumni links.

Kent and Medway Careers Hub - 3 Year Destinations Data Collection Plan

Find out about Kent County Council's statutory duty to track the learning and employment activities of all young people up to the age of 20, or up to the age of 25 for those with learning difficulties.

Kelsi - Tracking Young People

Gatsby Benchmark 3 | The Careers and Enterprise Company

Find out 'what good looks like' as well as links to resources and training to help you achieve Gatsby Benchmark 3.

Gatsby Benchmark 3 | The Careers and Enterprise Company Resource Directory (

Last updated on 31/10/2023